Advertisement for Jergens Lotion

Print: probably 1930 - 1939H x L : 20.3 x 25.4 cm

This picture is unique in Steichen’s work for Jergens Lotion: it is the only example of an ad for which Steichen produced a collage. The photograph shows a woman sleeping, dreaming about herself on a balcony being wooed by a man in a scene reminiscent of Romeo and Juliet.

This picture is unique in Steichen’s work for Jergens Lotion: it is the only example of an ad for which Steichen produced a collage. The photograph shows a woman sleeping, dreaming about herself on a balcony being wooed by a man in a scene reminiscent of Romeo and Juliet.

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