8 MuseoMag N°III 2024 RÉIMERVILLA ECHTERNACH A new look for the Roman villa Whether you’re a history buff, an architecture enthusiast or simply looking for a fun day out with the family, be sure to stop by the Roman villa in Echternach. Did you know that our cultural institute also ma- nages a magnificent Roman villa nestled by Echter- nach lake? This little gem features archaeological remains, a lush garden and a visitor centre. Recently, the villa has undergone a rebranding, breathing new life into this historical site and enhancing the visitor experience. A NEW LOOK The new logo of the villa reflects its unique architec- tural features and echoes the design principles that guided its builders. By incorporating elements of Roman architecture into the visual identity, the insti- tute pays homage to the villa’s origins while making it accessible and appealing to visitors today. The rebranding of the Roman villa – now known as Réimervilla Echternach – is also a thoughtful integration into the MNAHA family, which includes the Nationalmusée um Fëschmaart and the Musée Dräi Eechelen. The villa’s visual identity aligns with the broader aesthetic of the other museums under the institute’s management, ensuring a cohesive and recognisable brand. IMPROVED WAYFINDING One of the changes accompanying the rebranding is the enhancement of the visitor centre. Recognising the importance of ease and enjoyment in the visitor experience, the institute has improved wayfinding throughout the villa. Clear signage guides visitors through the site, ensuring they can easily navigate and fully appreciate the villa. New booklets for our English and Dutch-spea- king visitors are also on offer, which cover different aspects of the villa: the rooftop view, architectural features, daily life and the garden. These themed tours offer a structured yet flexible way for visitors to explore the villa, catering to different interests and allowing for a deeper understanding of the site’s historical context. © mnaha / tom lucas